Google’s IT infrastructure and philosophy foster rapid innovation. Their philosophy revolves around the “10x” concept, meaning improving something 10 times over its previous state. As a result, Google products are unbiased, original, and objective. One of the most important qualities of Google products is that they are free from paid placement and advertising. These are key elements in making Google so successful. Let’s take a closer look at what makes Google stand out.
Innovation is the process of taking ideas and turning them into products. Google has a rigorous process for determining which innovations are the best, based on customer feedback and analytics. Its improvisational approach attracts high-quality employees and results in a huge volume of new ideas. One New York Times article recently explored how Google is viewed as an offensive force against Microsoft in business software applications. The company isn’t looking for immediate attention for new products.
In a rapidly changing world, companies must remain agile and innovative. Google has done just that, and has challenged conventional management. It may be comparable to GM in the 1920s, or Toyota in the 1980s. The company, founded by Larry Page, has grown to be a global tech giant. Its valuation is in the $1 trillion range and has less than one hundred thousand employees worldwide. Moreover, the company has captured a staggering 90.5% of the global search market, with more than 60,000 searches a second.
Google has a mission: to organize the world’s information and make it universally accessible. This mission is important to the company, and it shows in its many endeavors outside of its core advertising and search capabilities. Its efforts include blogs, radio and television advertising, online payments, mobile operating systems, and many more information domains. The list of Google ventures is endless. With its unmatched IT infrastructure and culture, Google can afford to experiment and innovate.
Google has built its own infrastructure to provide a better service for users. Its investment in hardware, operating systems, and database management enables it to deliver a more reliable experience. Google then enhances these services by building applications that fit into the company’s infrastructure. One example is Google Maps, which is architected as a service and is accessible to third-party developers as a module. This innovative approach to innovation makes Google a valuable partner.
Moreover, Google treats its employees like its most important assets. In fact, it has a culture that promotes openness and communication among its employees. For instance, it has designed offices that are packed to maximize communication, and it has all-hands meetings every Friday. It also conducts extensive interviews to hire new employees. This approach enables it to roll out innovations quickly. In short, Google’s organizational design facilitates innovation and helps Google attract the best people.