What is the Brand PWC?

what is the brand PWC

If you’re wondering, “What is the brand PWC?” then you’re not alone. PwC’s logo was created by Wolff Olins, a legendary design agency. The new PwC logo combines a modern serif font with the letter “pwc” above an abstract pixelated flower. Developed for the professional services sector, the logo was created with flexibility in mind. With 236,000 people in 157 countries, the logo was needed to be able to adapt to the different locations PwC operates in.

The PwC logo uses ITC Charter Black font, a typeface that is less common than Helvetica. While the font is more modern and sleek, it retains its human feel. PwC is more approachable when written in lowercase letters, while capital letters make the brand seem too authoritative. The PwC logo features a pixelated flower, which reflects warmth. While it may be small, the flower’s shape helps it stand out among other brands.

The global firm has repositioned its brand to reflect its dedication to excellence. In fact, the name itself evokes excellence. With a global presence, PwC is known for high calibre people. The company is also focused on building deeper relationships with its stakeholders and on better leveraging the PwC global network. If you’re wondering, “What is the brand PWC?”, the answer is PwC.