A successful e-commerce Superdrug web site combines the best of retail and the Internet. Its powerful search and postcode lookup functions, as well as the built-in Google Maps, help customers to locate the nearest Superdrug store. It also lets them search by brand, product or store ‘quick find’ categories. Customers can also browse by product and service to find the right products at the right time. The site also includes links to featured products for quick and easy shopping.
The company is one of the UK’s leading health and beauty retailers. Its web site offers a large selection of beauty products, make-up, skin care products, fragrance toiletries and electricals. The company operates nearly 2,500 stores in the UK. It employs approximately 14,000 people. Its stores include pharmacist consultation rooms in over 220 locations. In addition, it also has nurse clinics in 19 shops.
The company’s parent company AS Watson Group has led the way with the e-commerce Superdrug web site. Its omnichannel retail strategy has expanded to include marketplace brands, enabling shoppers to buy products that are not available in the store. As a result, Superdrug has a streamlined customer journey, and the digital platform will be of the same high quality as the e-commerce Superdrug web site.