Have you ever wondered what is the brand Rolex? If so, you’re not alone. The Swiss watchmaker has more than 100 years of history, and its founders were British. Hans Wilsdorf and Alfred Davis founded the company in London in 1905. In 1908, they registered the name ‘Rolex’, and the company later became the Rolex Watch Co. Ltd. The company is based in Geneva, Switzerland.
Some of the more iconic models of the brand date back to the 1940s. The Datejust and the GMT-Master were hugely popular models in the 1940s. In 1954, the Day-Date and Milgauss models were released, along with the GMT-Master. And in 1956, the Deep Sea model was introduced. In addition to being chronometer-rated, Rolex’s designs have changed very little over the past hundred years, and they are still recognisable even to non-watch enthusiasts.
The brand name Rolex was created in 1908. Wilsdorf and Davis, two watchmakers from London, installed Swiss movements in British watch cases. They then distributed the watches to jewelers who placed their own names on the dials. The company has been a global success since then. Despite this brief history, the company remains a privately held company, and the shares are not traded on the stock exchange. Therefore, it is difficult to pinpoint exactly who started the company.
The story of the brand Rolex begins in 1905. Wilsdorf and Davis, brothers-in-law, created the Wilsdorf and Davis company. The company was initially concerned with the distribution of wristwatches throughout the British Empire. They teamed up with the renowned Swiss watch manufacturer Maison Aegler in Bienne, where the components were produced. In 1911, the company became the Manufacture des Montres Rolex S.A., and the brand name was officially registered.