What is Google Recommendation? It’s a service that helps marketers improve their ads by suggesting changes to their campaigns. Some of these changes are automatic, and happen automatically when a user clicks them. Some recommendations include keyword suggestions, bid adjustments, and ad creative improvements. They promise improved ad performance, increased reach, and increased efficiency. Other recommendations are more manual, and require the marketer to manually change the parameters for the campaign.
Google has been developing and perfecting a technology that delivers personalized recommendations across its flagship properties for years. This machine learning expertise has been harnessed to provide personalized recommendations across all touchpoints. It’s an important part of Google’s strategy in embracing the data age. Recommendations AI is now available to retailers. Google is already using this technology on its own products like YouTube and Google Search. This innovative technology could replace current recommendation models.