What is Google Area? innovation? Google’s tech incubator is home to some of the best new products on the market. But what makes Area 120 different from other incubators? Founded by Google cofounder Larry Page, Area 120 focuses on products that pass a strict criteria. While some projects are open-ended, others are geared toward solving a particular problem. Its goal is to create businesses that are capable of scaling up to Google scale, and spin off smaller divisions as they gain traction.
Google Area 120, for example, is a place where employees can pitch their pet projects and apply for funding. In exchange, they must work on the project full-time for several months. Once the project is finished, they can pitch to Google for more money or an investment in the company. The funding comes from Google Ventures or the company’s corporate development budget. The new incubators will help Google stay ahead of competition and foster innovation.
Google has built outdoor work areas in some locations worldwide. The move reflects growing concerns about the spread of coronavirus in traditional offices. In Silicon Valley, Google transformed a parking lot into “Camp Charleston,” a four-tennis-court-sized space that features Wi-Fi throughout. During the recent pandemic, the company had to move more than 100,000 people to virtual workspaces. But it has not stopped there. The company has a vision for a new workplace.