What is the Brand Masco?

what is the brand Masco

What is the brand Masco? is a popular question on many people’s minds. The company was founded in 1929, with Alex Manoogian serving as its president and chief operating officer. In 1958, his son Richard joined the company and became COO for nine years. When Manoogian died on July 10, 1996, his son Richard assumed the role of president and CEO. He died a year later, and Alan Barry was appointed president and COO on April 8, 2003.

After this initial success, Masco began to acquire other companies. In 1982, it purchased two companies that made steel measuring tapes for the oil industry. It also acquired a hardware manufacturing company called Baldwin Hardware, and a steel work station maker called Marvel Metal Products. The company’s sales fell by 17 percent during the year. In addition, the depressed construction and automobile industries reduced demand for the company’s products. In 1993, the company changed its name to MascoTech Inc., and the company restructured to lower its stake in MI to 17 percent. By the end of 2000, the company planned to sell off its noncore holdings, including MI.

The brands of Masco Corporation are its biggest strengths. The company generates the highest amount of EBIT (earnings before interest and taxes) and the brands are well-reviewed and have significant stickiness with consumers. The company’s share price is up almost 250% in five years, but the company’s installation/services division was spun off in June 2015. This could be a catalyst for the stock’s rise, as it will give management an easier pitch for shareholders.