What is the Google Revolution? Innovation

Rather than trying to establish ubiquity, Google seeks to make many useful offerings and let the market determine which ones are best. Its 132 million users are a massive test bed. Google’s design process puts usefulness first and usability second, and it has reaped huge rewards in the process. Google has invested heavily in DoubleClick and YouTube, and its users are used to the chaos. By following its innovation processes, most companies can replicate Google’s success in innovation.

While it’s difficult to pinpoint what Google does to innovate, it seems like a company whose management strategy supports improvisation and an endless stream of new features is a winner. Google engineers spent 20% of their time on new products during a recent six-month period. This represented half of the new products developed during this time. Google also emphasizes its employees’ quality and happiness as a core factor in its innovation process.

Google’s attention to detail and clarity of purpose is an obvious example of this principle. The company has mastered the art of information organization by internalizing the principle of information organization. By analyzing user intentions and assessing its own user base, Google creates a system that systematically organizes the vast amount of information. It’s crucial for companies wishing to learn from Google to understand the simple directives that drive its ostensible chaos.