When it comes to fostering creativity and innovation, Google can be a great resource. One example is their recent decision to display a suicide prevention hotline number on their search engine. This move increased the number of calls to the hotline. The company’s employees are encouraged to put their users’ needs above their own profit motives. It’s not surprising, then, that they’ve created a new platform, Google Assistant, that puts users first.
While the Google culture is quite unique, many companies could take some of its approach. Google doesn’t have a formal innovation department. Instead, they encourage employees to contribute ideas and incorporate them into their systems. Among other things, employees are encouraged to work on pet projects, such as Google Maps, AdSense, Gmail, News, and YouTube. The company also works with existing models and keeps a record of old projects. Eventually, they may come across a new and viable technology.
Despite their massive size and diversity, Google is still a relatively small company with a workforce of less than 100,000 people. Its revenue exceeds $75 billion a year and it has a wide range of products. From the android operating system to the core search business, to nascent businesses like autonomous cars, Google has a long list of products and services to offer. Innovation is critical to a company of Google’s size.