The E-commerce Home Bargains web site has been developed keeping the end-user in mind. They wanted the site to be easy to navigate, quickly find products, manage product categories and stock, and offer related and cross-sell products. It also had to be easy to add new products and update product information. In addition to the E-commerce Home Bargains web site, the Home Bargains web site also required a bespoke shopping cart system.
Although the transactional nature of the website grants it an advantage over its competitors, it has no real advantage over B&M, which still operates in the same industry. However, Home Bargains’ recent success shows that it may be able to compete with B&M in the future if it launches its own e-commerce web site. Considering B&M’s pandemic success, the company needs to invest in its store estate to grow further.