What is HBO? – HBO is an American cable television network. Founded in 1972 by Time Inc., HBO’s original focus was on uncut, commercial-free movies. As the network grew, it also expanded into TV shows. HBO became the first national cable channel in the United States. HBO later merged with Showtime, a cable channel owned by Viacom Inc. In the early 1990s, HBO expanded into the UK and other countries.
After the launch of HBO Max, the company redesigned its logo. The new logo owes a nod to the classic HBO logo, featuring lowercase letterforms and a blue and violet gradient variation. This updated logo was first unveiled live at WarnerMedia Day, and is designed to be compatible with every platform. Its animated design mimics the classic HBO logo, demonstrating its fan-centric approach.
After its acquisition by AT&T in 2018, HBO began to differentiate itself from traditional broadcast TV networks. But as the popularity of streaming services such as Netflix rose, HBO began to look a little shaky. In response, AT&T has rebranded HBO as HBO Max to attract subscribers and fight other streaming services. It is expected to launch on May 27, competing with multiple other HBO services. The brand has been synonymous with quality for decades.
HBO Go: While HBO is best known for its cable subscription service, it’s also available on a standalone streaming service called HBO Now. HBO Go has been available to 43 million cable subscribers in the U.S. last year. Its standalone direct-to-consumer service HBO Now has eight million subscribers. HBO Go is a modern evolution of the HBO of the past. HBO Go has become a popular streaming service among cable subscribers, and the streaming service has a loyal following.