You may be wondering, what is the brand Allstate? Fortunately, this article will answer your question. Allstate is an American insurance company, headquartered in Northfield Township, Illinois. The company was founded in 1931 and spun off in 1993 from Sears, Roebuck and Co. As an independent company, Allstate offers personal insurance services in the United States and Canada. You might have heard of the company, but aren’t quite sure what it is and how it works.
The slogan “In Good Hands” first appeared on television in 1950. General sales manager Davis W. Ellis adapted the slogan to promote the company and its products. The slogan was used in the company’s first network television commercial, starring actor Ed Reimers. While it may seem like a corny slogan, the campaign’s slogan is a great way to get a message across while simultaneously demonstrating that Allstate employees are in good hands.
The brand has expanded its presence abroad dramatically since it was founded. In 1975, Allstate entered the Japanese market. In 1976, Allstate acquired the Lippmann & Moens group of Dutch insurance operations. It then went on to form the Commercial Insurance Division and Northbrook Property and Casualty Insurance Company. It also spun off Allstate Reinsurance Co. Ltd. in 1995, bringing its total share to 80 percent.
Allstate Corporation is the nation’s largest publicly-held personal lines insurer, protecting 16 million households through its brand names. It celebrates its 85th year as an insurance company with its slogan, “You’re in good hands with Allstate.” Its brand network includes auto, home and retirement products. However, all its brand values are based on the latest research and data. And if you’re wondering about the company’s brand value, check out our brand value report!