E-Commerce PC World Expands AR Capabilities Across Web Site

Ecommerce PC World web site

E-commerce PC World has recently expanded its augmented reality capabilities across its web site. The Point & Place AR feature previously only available on its standalone app is now integrated into the entire ecommerce site. This new tool lets users manipulate an accurate 3D model of an item by simply clicking on it. In addition, the augmented reality experience can be used to place the item anywhere in the user’s home. Developed by Eyekandy and Flixmedia, Point & Place AR works on Web browsers using WebAR syndication, which allows users’ web browsers to impose size-accurate models directly onto their camera feeds.