DHL is the largest logistics company in the world, operating in nearly every country. While traditionally a B2B brand, it is taking a B2C approach with social media content. Learn more about DHL’s social media strategy. If you are a business owner or employee, you should be familiar with this brand. It has a strong history of satisfying customers worldwide, and is a trusted partner for businesses of all sizes.
DHL is a German company that offers transport and courier services. It has been active in international cargo transportation since 1969 and has since expanded into domestic markets by opening offices in countries around the world. Since 2002, the company has been owned by the largest German concern, Deutsche Post AG. Its logo evolved over time, moving from simple white lettering on a red background to a complex graphic composition. While the logo retains its classic style, it has undergone many changes over the years.
As an international courier, DHL began acquiring shares in Airborne Express in 1982. By the end of the decade, Deutsche Post had acquired all remaining shares in the company. By December 2002, the company had acquired the majority of the shares in the company, absorbing it into the Express division. It expanded its brand use to all of Deutsche Post’s divisions and business units. Eventually, it became the third largest courier, behind UPS and FedEx.