So, what is Google Nation? And what are the main principles of Google’s innovation philosophy? Well, as we’ve mentioned, Google is a company that values innovation – and innovation comes from anywhere. That’s why the company encourages people from all parts of the company to contribute ideas. The doctor on staff, for example, argued that the company had a moral obligation to help users. Google takes this attitude to heart and uses it to improve its services.
The company recognizes the importance of listening to customers and capturing uncontested markets. It has nine pillars of innovation, from the feedback loop to its active innovation management approach. Google values innovation from the very beginning, and it does not shy away from a challenge. Its innovative culture requires active innovation management. It cultivates a large pool of innovation, supports it from the beginning, and provides guidance throughout the innovation process. The company also sets high expectations for new innovations and suspends or terminates projects that don’t meet those expectations.
Google encourages the wisdom of crowds, as demonstrated by its innovative products. For example, when developing the Android mobile operating system, the company enlisted the help of top developers outside the company. This open innovation ecosystem has resulted in more than three million helpful apps for Android users. This kind of innovation should be a model for every company. One could even argue that a business should prioritize user satisfaction over profit. This is what makes Google Nation unique – and it should be embraced worldwide.