What is Google Distribution? This term is often confused with its competitor, Bing. In fact, both search engines offer different kinds of content, but they use similar technology to serve users’ queries. Google’s distribution network is huge, and the company uses a variety of distribution channels to reach consumers. Its distribution strategy focuses on mobile devices, and the company has entered into a multi-billion dollar agreement with Apple, making Google the default search engine on Safari.
Google has been expanding its hardware lineup in recent years, from the Nexus smartphone to the Chromebook Pixel laptop and the Chromecast device. Later this year, it plans to release Google Glass eyewear and a smart watch. These companies might benefit from a physical retail store to gather information on their customers and help channel partners improve their marketing efforts. Ultimately, this partnership is good for both sides. If successful, the partnership between Google and retail outlets will make the company a more desirable partner for businesses and consumers alike.
Earlier in the decade, Google had no business model, and it relied on advertising to survive. Today, billions of users use Google to search for information. Google was launched at a time when AOL was the dominant portal on the internet, accounting for half of all traffic. At the time, Google did not have an advertising model, and Google executives were conflicted over the idea. But as the Internet continues to grow, Google’s business model has become increasingly innovative.