The consumer brand that Google has built is its biggest strength, and it continues to grow and innovate as new technologies emerge. As a result, it is able to take advantage of new market opportunities in areas like voice search and cloud computing. The company faces two main risks: a rapid change in the world of search and potential regulatory intervention. However, these challenges don’t necessarily spell the end of Google’s long-term success. In addition to these challenges, Google’s core product, its search engine, is a gold mine for search intent data.
While Google’s growth has been exponential since its founding in 1998, it still has its share of weaknesses. Google has been criticized for its excessive reliance on advertisements and for obscuring the details of its algorithms. The company has responded by reducing its reliance on advertising and streamlining its work process. But there is one major weakness that continues to hamper its growth: overreliance on advertising. Google makes 83 percent of its revenue from advertisements. While this might seem like a positive, it is not a sustainable strategy.
One of Google’s major competitors is Facebook. Facebook controls 20% of the digital ad revenue in the U.S. – compared to Google’s 42 percent share. Despite these advantages, however, Google’s lack of innovation may result in its declining market share. Its dominance is threatened by innovation by major competitors. But the company must be aware of its competition and innovate to stay ahead of the game.