Google Funds Southern California News Group’s Google Beach Experiment

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As part of Google’s $300 million Google News Initiative, Southern California News Group will receive funding for an experiment to analyze local news reader interactions. The project will use traditional news judgment alongside existing metrics and a Google machine learning tool to create a more accurate picture of the behavior of local news readers. SCNG’s project will be led by managing editor Toni Scicqua and was one of 34 selected from a pool of 269 applicants.