What is the Brand Wuliangye?

what is the brand Wuliangye

The Chinese alcoholic beverage company Wuliangye Yibin Company Limited is located in Yibin, Sichuan. It specializes in the production and distribution of liquor. Wuliangye is considered to be the representative of the Luzhou-flavor liquor. The spirit is brewed using five different kinds of grains. Its brewing history dates back more than 1,000 years.

The company has been in the business of producing and marketing the Wuliangye series of liquors since 1952. In addition to booze, Wuliangye also produces carbon, lactic acid, printing materials, and other materials. Its production methods and recipes have made it one of the world’s most recognized spirits. Wuliangye is known for its smooth taste and high quality.

The brand’s history and production processes began in the mid-nineteenth century. In 1952, 8 of the country’s most prestigious ancient wineries formed a joint venture. Deng Zijun, a master distiller, offered the secret recipe of Wuliangye, and served as technical director of the joint venture. By 1959, the brand had won the Panama International Exposition. The company went on to win more than 100 awards, including the National Famous Liquor Award. Currently, the brand earns about $6.1 billion domestically. Despite its success in China, it has yet to reach a global audience.

Yibin is the home of Wuliangye Liquor. The city has a humid subtropical climate with high humidity. The small difference in annual temperatures is conducive to growing crops and maintaining microorganisms in wine brewing. The area also has a unique weak acid yellow soil which is great for liquor cellars. Good liquor begins with good water, and Yibin’s water is well protected. Its waters are moderately acidic and alkaline.