E-Commerce Waterstones Web Site

The newly revamped Waterstones website will offer 3 million titles, author insights, and personal shopping. The company is also working with CSS partners to drive incremental sales. The CPA model is attractive to Waterstones because it is low-risk with high incremental potential. The Waterstones web site will be integrated with RedBrain’s e-commerce platform, which is based on the HMV system.

Ecommerce Waterstones web site

To power the new Waterstones e-commerce web site, the retailer is integrating its purchasing and supply chain systems. This includes order management and fulfilment, as well as the customer relationship management (CRM) system. The e-commerce project will also include integration of HMV’s existing IT infrastructure. This will ensure seamless and automated processes for customers and employees. The Waterstones team is already leveraging the HMV e-commerce system.

The E-commerce Waterstones web site will support the company’s affiliate programme. The book retailer has over 280 retail locations and more than 3,500 staff members. Its affiliate program is managed by Clockwork Affiliates. In 2017, Waterstones introduced RedBrain as a CSS partner. Its marketing strategy is focused on brand strength and promoting the love of books. While Clockwork’s in-house content creation and affiliate program are key aspects of the Waterstones online strategy, the retail chain has not conducted paid search campaigns in recent years.

The Waterstones company is incorporated in the UK and has offices in six states. The company’s success is attributed to its strong foundation and the success of its many stores. Using the Waterstones model, the retailer aims to build on that strong foundation while also increasing sales and profits. Its new Web site has an improved user experience and is designed for the convenience of its customers. It’s an excellent addition to Waterstones’ online strategy.