What is Google Line? innovation? The company’s innovation strategy is powered by a simple ethos. Employees are encouraged to draw a line between their work and their personal lives. Their mission is to organize the world’s information and make it universally accessible. It is a mission that motivates them every day. It is a purpose that gives them a reason to get out of bed in the morning.
In order to innovate, Google has to change. Sadly, the company has been too secretive about its internal structure to disclose any of its innovations. CEO Larry Page has not yet declared his intentions to innovate enterprise wealth creation. The company is not yet ready to break free from its shell, and it is not clear how it will ever change. It seems to have taken the Apple approach to design and has adopted a leaner release cycle for Cloud based products.
Aside from providing useful tools, Google is also committed to “blue ocean” innovation, which means creating products for markets with few competitors. Its recent move to add a link to the National Suicide Prevention Hotline’s web page has been a success. This change has also spurred similar changes across the world. In 2017, Google implemented a similar change, allowing web users to create augmented reality experiences on the same augmented reality canvas.