In recent years, Google’s approach to innovation has become well known. Its highly improvisational culture allows any engineer to develop a new product or feature, attracting top talent and producing a large volume of fresh ideas. In addition, Google has also been viewed as an aggressive challenger to Microsoft’s dominance in business software applications. But how does the company innovate? How does it make decisions? Here are some of the secrets of its success.
One of the most significant things that distinguishes Google from other companies is its ability to quickly innovate. The company’s core philosophy is “10x thinking”: improving something ten times or ten percent. By implementing new ideas, Google has a unique advantage over the competition. The technology and infrastructure of the company has allowed it to innovate in ways that rivals could only dream of. Its people are not afraid to take risks and experiment, despite the enormous amount of competition.
A number of other key factors make Google particularly innovative. The company excels at IT architecture, business architecture, improvisation and participatory product development. It balances rigorous methods with chaotic ideation. It attracts the brightest technical minds (Google receives more than one hundred applicants for every open position), and its strategy allows it to create and acquire a wide variety of new products and services. These innovations have resulted in unprecedented growth, profitability, and shareholder value.
The company has invested in the necessary infrastructure, including hardware and software, to deliver innovative products and services. While few organizations can match Google’s investments in infrastructure, Google’s purposeful design process has enabled the company to roll out its innovations in a rapid fashion. The engineers at Google Finance have combined components of the Google infrastructure to create a unique product. These components can then be baked into a company’s infrastructure and made available to extended enterprise users.
In recent years, Google has streamlined its processes. Its software engineers are constantly working to make Google’s products as intuitive and user-friendly as possible. Moreover, the company’s unique structure and culture encourages creativity and innovation. What makes Google special is its ’10x’ mindset. Its ’10x’ thinking philosophy means that Google is improving its products by ten times the amount it did previously.
By using the latest technologies and software, Google has crafted a platform that has been used for many years to create products. Its proprietary operating system has allowed third parties to plug in new computer clusters, enabling rapid growth. The system has enabled the company to develop many new features, such as voice and image search. The company has also expanded its translation services to cover more languages. With this, it is now possible to reach 99% of the world’s population through Google’s website.