What is the Brand Manulife?

Manulife Financial Corporation is a Canadian multinational insurance and financial services provider headquartered in Toronto, Ontario. The company operates in Canada and Asia under the brand name “Manulife” and in the United States through its John Hancock Financial division. The name Manulife was first used by the company in 1887, but its name is now primarily associated with the insurance company. This article discusses some of the company’s most prominent products and services.

what is the brand Manulife

In 2000, Manulife became a publicly traded company. This allowed it to expand its global presence. In 2001, Manulife purchased Daihyaku Mutual Life Insurance of Japan for $1 billion. The acquisition was the largest Canadian transaction in Japanese history. In the same year, it also acquired the Canadian life insurance operations of Commercial Union Life. The brand was added to the prestigious Forbes list in 2005. In 2002, it merged with Zurich, a Swiss-Canadian life insurance company.

The brand’s new visual identity and logo represent the Company’s transformation into a digital, customer-centric organization. The updated logo is designed to reflect the Company’s commitment to innovation and a unified approach to customers. As a result, the company has made a conscious effort to communicate its commitment to the future. Its updated global brand represents this transformation in a way that’s consistent with its history and the changing needs of its consumers.