Google’s innovation management strategy supports an explicit investment in innovation. New products and features are developed in rapid iterations. In a recent six-month period, Google engineers spent 20 percent of their time developing new products, accounting for half of all new products and features created by Google. The company also recognizes that mistakes are an integral part of learning. It encourages and supports its engineers in their efforts to improve their products.
The company has embraced failure and learned from mistakes. For example, when Google first launched its search engine, it failed to meet its expectations and was abandoned in a short period of time. But it did not stop Google from continuing to make improvements to its products. By allowing employees to work on pet projects, Google has become more innovative and has been able to attract and retain talented employees. But even when things don’t go as planned, it is important to be able to learn from them.
Google is famous for embracing failure and learning from mistakes. Its biggest failure was the launch of Google+, which failed to meet expectations and was eventually abandoned due to user complaints. However, this is not a reflection of their lack of innovation. Instead, the company encourages their employees to try and fail to improve their products and services. They are aiming to improve the user experience and help users find what they are looking for faster.